Dreaming of your perfect cruise holiday but not sure where to start? Mainstream and family-friendly cruise lines are the most popular choice for first-time cruisers, multi-generational families, and anyone looking for fun, flexibility, and fantastic value.
These cruise lines offer a wide variety of itineraries, ship sizes, entertainment options, and dining experiences. From waterparks at sea to Broadway-style shows, from kids’ clubs to late-night dining, they’re built for adventure, relaxation—and everything in between.
Below you’ll find an overview of the most well-known mainstream cruise lines, each offering its own twist on the classic cruising experience.
Royal Caribbean International
🎯 Best for: Thrill-seekers, families with teens, multi-generational travel
Royal Caribbean is famous for its WOW factor—think surf simulators, skydiving chambers, ice rinks, and even robot bartenders. With some of the largest cruise ships in the world, it’s a floating city of entertainment.
👉 Read more about Royal Caribbean →
Carnival Cruise Line
🎯 Best for: Budget-conscious families, party lovers, fun-loving cruisers
Carnival’s fun-focused ships are often called the “Fun Ships” for a reason. Expect waterslides, comedy clubs, vibrant decor, and a laid-back atmosphere. Great value, great vibes, and a loyal following.
Norwegian Cruise Line (NCL)
🎯 Best for: Freestyle cruising, families who love flexibility, solo travellers
With a “Freestyle Cruising” philosophy, NCL lets you cruise your way—no set dining times, no dress codes. There’s plenty for kids and adults alike, with vibrant nightlife and flexible cabin options.
MSC Cruises
🎯 Best for: European families, budget luxury seekers, international cruisers
MSC brings a bit of European flair to mainstream cruising. Often offering lower prices and stylish ships, it’s a solid choice for families seeking variety and a slightly more refined touch.
👉 Read more about MSC Cruises →
Disney Cruise Line
🎯 Best for: Disney fans, families with young children, character lovers
Disney does cruising like no one else. From themed dining and fireworks at sea to meet-and-greets with beloved characters, it’s a magical experience built around immersive storytelling and premium service.
👉 Read more about Disney Cruise Line →
P&O Cruises (UK)
🎯 Best for: British families, new-to-cruise holidaymakers, UK departures
A classic favourite for UK cruisers, P&O offers British-style cruising with familiar comforts, no-fly sailings from Southampton, and entertainment that suits all generations. It’s perfect for those wanting a home-from-home experience at sea.
⚓ Why Choose a Mainstream Cruise?
✅ Family-Friendly Facilities: Kids clubs, teen lounges, family cabins, and babysitting options.
✅ Tons of Entertainment: Shows, waterparks, cinemas, escape rooms, and more.
✅ Flexible Dining: Casual buffets, gourmet restaurants, and flexible dining plans.
✅ Great Value: Frequent offers and all-inclusive options for all budgets.
✅ Global Itineraries: Cruise from Southampton or fly to the Caribbean, Med, or beyond.
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🔗 Explore Each Cruise Line
Click on the links above or use the menu to explore a dedicated page for each cruise line, including:
Their fleet and newest ships
Pros and cons
Who they’re best for
Departure ports
Notable features and what makes them different
